Yes, this sounds bad; however, this campaign is a great example of how society hinders itself from solving a problem that they are concerned about. On April 7th, 2014, The Pilion Trust Charity asked Londoners to “put their money where their mouths are” by filming their reactions to a man wearing a “F*ck the poor” sign. The video on their blog shows that the Londoners weren’t fans of the statement. However, when the man flipped his sign over to read “Help the poor” and held a donations cup, he was completely ignored by the public. This controversial campaign is the wake up call that not only London society needs, but that all societies dealing with poverty need to be aware of. Their campaign is message is: “We know you care. Please care enough to give”. What’s the point in caring and being offended by a sign that says “F*ck the poor” if they are doing just that when ignoring a sign that wants to help? We are part of the problem and that is why is it still prevalent today.
Share this campaign and open eyes, because deep down, we all do care and that should be enough motivation to give. Here’s the link to the Pilion Trust’s Blog with the video: http://piliontrust.com.